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Google AdWords phrase making tool

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Make more Google AdWords Phrases using replacement lists

To maximize the number of visits to your site from AdWords, you need to generate as many relevant phrases as possible. To generate a large number of phrases, you can replace any of the words in an AdWord phrase with a list of alternative words, which have the same meaning.

On the form below are two phrases from a travel company's AdWords group. The middle panel contains alternative words.

Please click the Make phrases button to make new phrases.


Take the following phrase: "replace words in adwords phrases" , some alternatives to the word "replace" are "replacing", "substituting", "change", and "changing". Replacing with the words from the list gives a list of 6 phrases:

replace words in adwords phrases
replacing words in adwords phrases
substitute words in adwords phrases
substituting words in adwords phrases
change words in adwords phrases
changing words in adwords phrases

Someone searching might type "google adwords" instead of just "adwords". Substitute that and add it too, which doubles the phrases to 12 by adding:

replace words in google adwords phrases
replacing words in google adwords phrases
substitute words in google adwords phrases
substituting words in google adwords phrases
change words in google adwords phrases
changing words in google adwords phrases

Misspellings "adword", "addword", "addwords". Applying these gives an extra 36 phrase, giving a total of 48.

replace words in adword phrases
replace words in addwords phrases
replace words in addword phrases
replace words in google adword phrases
replace words in google addwords phrases
replace words in google addword phrases
replacing words in adword phrases
replacing words in addwords phrases
replacing words in addword phrases
replacing words in google adword phrases
replacing words in google addwords phrases
replacing words in google addword phrases
substitute words in adword phrases
substitute words in addwords phrases
substitute words in addword phrases
substitute words in google adword phrases
substitute words in google addwords phrases
substitute words in google addword phrases
substituting words in adword phrases
substituting words in addwords phrases
substituting words in addword phrases
substituting words in google adword phrases
substituting words in google addwords phrases
substituting words in google addword phrases
change words in adword phrases
change words in addwords phrases
change words in addword phrases
change words in google adword phrases
change words in google addwords phrases
change words in google addword phrases
changing words in adword phrases
changing words in addwords phrases
changing words in addword phrases
changing words in google adword phrases
changing words in google addwords phrases
changing words in google addword phrases

You could also substitute plural for singular, such as "words" with "a word", and "adword phrases" with "an adwords phrase". This would increase the number of phrases to 192.

This process can be repeated on the growing list as long as you can think options for words to replace. The principle is simple, but to do manually requires a lot of concentration to keep track of which substitutions you have made, and to avoid adding the same phrases more than once, or deleting ones that should be kept. Also, the phrases produced should be added as "phrase match" or [exact match], to improve the relevance of your ads and reduce your costs.

Buy AdWords Maker
Introductory price - Only $10.00
60-day money back guarantee
Download free trial edition of AdWords Maker

How can replacing words in AdWord phrases be automated?

AdWords Maker lets you easily type in list of optional words to replace those in your AdWords list. It is focussed on making new Google AdWord phrases. It takes away the repetitive and time consuming work, and adds only unique, properly formatted phrases to you AdGroups.

  • Generates new phrases by replacing words from a list
  • Apply changes to new phrases or existing AdGroup phrases
  • Rejects duplicate phrases to save time on manual checking
  • Formats the phrases for Google AdWords match type
  • Checks your existing AdGroup to prevent duplicate phrases
  • Has more features, such as rearranging the words and advanced filtering of phrases

It generates new phrases, and rejects duplicate phrases. It formats the new AdWord phrases for the Google AdWords match type - [exact] matches, "phrase" matches, and broad matches, which are just the words themselves without brackets or quotes.